A week or so ago, AJ2008 blogged a bit about link wheels and how the concept works. Buidling a micro-niche blog and then cross linking with articles, other blogs, lenses, and so forth. I’ve done this of course with my major niche area, but as time has passed, I haven’t taken full advantage of this with some of the smaller niche’s that have evolved over time. I concur this is definitely the approach to take. However, time doesn’t allow me to always do this with every topic that comes along since blogs have to be maintained regularly and over time.
For now I’ve started making lenses and Hubs that are very specific and in groups of related topics even when they aren’t one of my primary niche areas. For instance, I did one a month or two ago about alarm clocks: projection alarm clocks, vibrating alarm clocks, talking alarm clocks, and so forth. More recently I started a group that focuses on WiFi devices such as WiFi finders, WiFi USB antennas, etc. and have several others planned. I seldom do a lens or Hub in isolation. If I do a lens on a park for hiking, invariably I end up doing 15 more on other parks. If I do a lens on caring for the elderly, I end up with 5 or 6 on related topics about caregiving and related information and products.
Then, the goal is to interlink among them and write articles that expand the topics or bring them all together. Then sprinkle them across a variety of publishing sites. For instance, hiking is pretty far away from my core niche. However, I have 15-20 Squidoo lenses on the topic. I have some on rail trails, some on specific trails, some on specific state parks, and so forth. I have articles about 10 things to take on a family hike, articles on the best state parks in Indiana, articles on hiking safety. But I don’t think I’ll be starting a blog about it in the near future just due to the time in keeping it updated.
The other thing I like about this strategy is that it gets you thinking about more specific keywords. I don’t want to do a lens about WiFi antennas, I want to do one on outdoor WiFi antennas, WiFi USB antennas, long range WiFi antennas, and so forth. This is how people often search, and therefore I’m more likely to get targeted visitors who want to buy, not just random visitors. It also helps me to have things to link together when I’m writing on a topic that isn’t my true niche and I won’t be blogging about it routinely.
Well, that’s just me thinking out loud about what to do with stray topics when building a full link wheel with a regularly updated blog probably isn’t feasible.