I have mentioned before that my favorite lenses seem to be how-to or help oriented but I do have a significant number of lenses devoted to products. I don’t really like developing lenses that target one specific product because:
1. Most specific products have a very limited popular lifespan.
2. I would rather offer shoppers a variety to find what they want versus expecting them to buy the item that I tell them to buy
3. As Rocking-the-Ice indicated, I don’t like to highlight a product I don’t own, and I’m not that big of a consumer!
What I have started doing is targeting very specific product categories to promote on such lenses which allows me to focus on a specific need but not a specific product.
I’ve spent time looking through forums to identify the common questions and buying decisions people are considering and then developed a lens on that topic. Some examples are the following: The Best Digital Cameras Under $100, The Best Camcorders for Still Pictures, The Best Text Messaging Phones and A TV for the Kitchen. These are basically product pages with a type of buying guide in most cases but, with one exception, they have performed better than any product specific pages I’ve done. They don’t receive a lot of Squidoo love in the form of lens master visits but they are getting found in searches and receiving a respectable number of clickouts.
I think this is the future for any of my product related pages.
Tags: niche marketing, product pages
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August 4th, 2008 at 3:26 pm
Rock the Ice’s comments got me thinking too! Pretty amazing young man! You’ve taken action, I’m still in the contemplating what to do mode. Your thoughts here have given me some direction! Thank you my Squidoo friend
August 14th, 2008 at 6:40 am
Wow. Sorry it took so long to notice the trackback! (And thanks for that!)
I’m glad to see my comments got people thinking and even happier to see that you’ve taken action, Mulberry. You appear to have done your research and it appears to be paying dividends. I wish you many successes. =]