Internet Marketing that Works
I put together a brief survey on Internet Marketing that Works a few weeks ago, knowing that what works will vary based upon how well it is implemented, the business, and other factors. However, I wanted to find out what the average internet marketer or Squidoo lensmaster felt was the most effective use of their time. The survey allowed people to vote for as many items as they wished but only for those items that they felt STRONGLY were either beneficial or basically a waste of time.
Thus far only 12 people have responded to the survey unfortunately but here is an overview so far. (I’m still hoping for responses!!)
The Most Useful/Effective Marketing Strategy:
Blogging garnered the most votes (8) with Forum Participation and Authority Pages coming in second with 6 votes each. Microblogging (such as Twitter) came in significantly lower with 3 votes, and surprisingly, participation in social sites (think MySpace, Facebook, and others) coming in with only 2 votes. Directories and Traffic Exchanges got 1 vote each while reciprocal linking, classified ads, and article writing got no votes. The results obviously don’t mean certain tactics don’t work at all; people merely didn’t feel as strongly about them.
Most Effective Marketing Strategies within Squidoo:
Visiting and commenting on other lenses was the top activity with 7 votes. Squidcasting and participation in the SquidU Forum tied at 4 points while lensrolling to your own lenses received 3 votes. Joining related Squidoo Groups and lensrolling to other high ranking lenses both got a single vote.
Squidoo Related Sites:
A list of Squidoo related sites such as SquidTop, Squoogle, the Isle of Squid and so forth were options. Respondents felt SquidTop was the hands down best way to spend their time with 5 votes and all others getting 1 to 0 votes. This seems to correlate with the first question where Blogging was identified as the most effective and worthwhile marketing strategy. SquidTop is a blogging platform where as others are directories, forums, and social sites.
Best Social Sites:
According to results thus far, Stumble Upon led the way with 4 points, Twitter with 3, MySpace, Facebook and Delicious tied with 2, while Reddit got 1. All other received no votes.
Best Content/Blog Promotion Site:
Technorati and Zimbio tied for the top spot with 4 votes each. MyBlogLog got 2 votes, and Vox 1. No other options received votes.
Best Authority Pages:
Not too surprisingly, respondents felt Squidoo pages were the best use of their time (9 votes), while Wikipedia pages got 2 votes, and Google Knol 1 vote. With Google Knol and Qassia sites still being fairly new only time will tell how effective they are in generating revenue and promoting.
If you haven’t, please take the time to visit the survey and participate. There are only 7 questions and then some optional discussion items. Don’t be afraid to vote items “down”, this will help to further differentiate between activities that are most effective and those that aren’t.
*Note: I left out the results of one question because response was insufficient.
Tags: Internet marketing
August 28th, 2008 at 1:44 pm
Maybe I am doing something right - I find Stumbleupon works for me, as does Squidtop. I love this new template (you have the same as mine) and might look to use this on several other blog sites I have with Wordpress too.
Sorry you didn’t get many people to vote on the lens. Happens to me as well. Just need the right boost…
August 29th, 2008 at 1:56 am
At this point, biggest part of my visitors are coming from my Croatian blog…. I submit them every new lens I make and in 24h I have between 25-60 visits, depending on topic…